Fat Rabbit

A New Venture

I am partnered in a pop-up vegan food business. I started it with my family, we all are passionate about food and the environment. I have been responsible for our social media, branding and logo designs.

Main Design

For the design I aimed for a circular medallion feel, like the big chains such as Starbucks and Costa. After a few descusions and thrown away ideas with my family, I tried to link vibrancy of african fabrics, and luxurious colours with a British sense of lush farm land?